Futives

Futives approached me through my social media profile on X to create an advertisement for his new clothing merchandise that he was releasing, this consisted of a woollen hat and an oversized cream coloured jumper. Futives is a YouTube gamer and Twitch streamer with over a million subscribers and counting! The vision behind this project was to have two still images of the products that were dropping on his website, one showing the overall fit of the garments and the second as a close up for the consumer to be able to view the details. The dark background allowed us the opportunity to bring out some shadows and create a contrast for the pieces to stand out, we worked on an idea of having the clothes floating with nobody wearing them as this represented Futives' online persona as his identity is hidden to his following. Overall it was a great experience as I had not worked on this type of advertisement before and the clothing sold out that weekend with a lot of attention to the designs being posted a day prior to the release.